Spec Commercial for a company who specializes in upgrading computers.

I focused on engaging with the audience on a personal level, connecting with audiences by highlighting the feeling that upgrading computers can be too technical and intimidating, even though it's something all of us need to do to keep our machines up-to-date.

My goal was to make that experience relatable, reassuring viewers that they're not alone in feeling this way. I also wanted to provide reasurance that upgrading your computer doesn't have to be overwhelming, and empower them by giving them the knowledge that it's something they can be taught to do themselves with the right guidance.

In this project, I used AI tools such as ElevenLabs and Envato VideoGen to create a voice over and logo.